The Importance of a Website

We love creating content!

Our podcast, books, blogs, and social media are all about building our communities. The website ensures we retain ownership rights.

While this week’s blog does not include a man in a pink thong bikini, we thought it could be a fun way to answer another question we receive. 

People want to know why we do not post our blogs directly on social media site.  Wouldn’t it just be easier on everyone if we did?

I wanted to share why we don’t and more importantly why a website is essential for your business. 

Why not post content directly to social?

Something we learned the hard way was that the content you post directly onto social platforms becomes theirs.  You no longer own the rights to it!  It is in all those use of term agreements that we just click on so we can get on with our business.   This means the content cannot be republished without linking it directly back to the social platform you originally posted it on. 

Social media platforms change

Do any of you remember who the top celebrities, big influencers, or how to use Myspace, Vine, or any of the other social media platforms that are no longer with us? 

What happened to the businesses that went all in advertising and running all their content through those platforms? Well either they have to very strategically convince their audience to move with them to another platform or they have to start over again. 

Having a website as your main “go to” for people allows you to manage these changes with less pressure to quickly convert to the next social fad and with confidence that you can still reach your audience. 

We aren’t very good at math

Social media is run on algorithms which determines how and what you get to see when you are on it.  Time of day you post, what hash tags you use, what platform when, how much the user is online, what they recently clicked into or “said” that their phone heard.  All of these things are mathematically factored into your social experience and neither of us excelled in math! 

To ensure we are reaching all the people we want and having the confidence that are post, stories, reels, etc. are making it to you as your habits change is out of our control. 

The website allows us the peace of mind knowing that people who are looking for us can find us anytime they want!

Email lists deliver

By offering our newsletter on our website and getting people to subscribe, we can ensure direct communication with the people that want to follow us the most.  Whenever I send an email, I know exactly who is going to get it.

Social media as much as it is about “friends, likes, and engagement” there is still a stranger factor in it.  We do not always know who our new followers are on, or who direct message is from. 

Old school email conversations allow us to connect more intimately and with more certainty of who we are engaged with.  It allows us to share things like our location, meet ups, and social events with more peace of mind as to security and knowing exactly who we sent it to.  

Sometimes social media can feel like this!

This is one of Dreana’s favorite pictures from our Costa Rica experience. Jerrod just creeping around the windows :)

Creating a family legacy

Having a website is also a way for us to document the realness of our journey for our friends, family, children and maybe their children to revisit and see this time in our lives from our perspectives.  Here we are free to create and document this chapter in our lives without filters.    

This Friday when you see that post, story, reel or any of other ways we try to share with you and it asks you to take moment and click over to the website, hopefully now you will have a better understanding of why. 

 See you all down the road!